We are looking for a Digital Marketing Manager to join our team in New Perungalathur. The ideal candidate will have 2 to 6 years of experience in digital marketing and a strong understanding of various online marketing strategies.
Key Responsibilities:
- Develop and Implement Marketing Strategies: Design effective digital marketing campaigns to increase brand awareness and drive traffic to the company’s website.
- Manage Social Media Accounts: Oversee the company’s social media presence, creating engaging content and interacting with followers to build a strong online community.
- Analyze Marketing Performance: Use analytics tools to track and report on the performance of marketing campaigns, making adjustments as necessary to optimize results.
- Conduct Market Research: Stay updated with industry trends and competitor activities, gathering insights to enhance marketing strategies.
- Collaborate with Other Departments: Work closely with the sales and product teams to ensure alignment and to support overall business goals.
Required Skills and Expectations:
- Proven experience in digital marketing, including knowledge of SEO, PPC, and social media marketing.
- Strong analytical skills to evaluate campaign performance using data-driven insights.
- Excellent communication and writing skills to create compelling content.
- Familiarity with marketing tools and software, such as Google Analytics and social media management platforms.
- Ability to work independently and as part of a team, demonstrating strong organizational skills to manage multiple projects.