Digital Marketing Head

Shemaroo Entertainment

dear candidates,

this opportunity is for a well reputed edtech company in mumbai

job description:

• and executing digital marketing strategy to meet key marketing objectives.

• growth planning hacking for lead generation (primary objective) and brand building.

• nurturing digital marketing team across search (both organic and paid), social media, inbound, affiliate and email marketing

• partnering with cross functional teams as and when required for effective campaign planning and analysis.

• monitoring the integrated digital marketing campaigns from concept to execution for effective brand development

• ensuring goal-based tracking of cost per transaction and cost per click

• reviewing metrics like traffic and leads to formulate proactive plans.

• defining metrics, measuring, analysing, and continuously improving performance through relevant reports

• strategize to use multi-platform digital marketing spends.

• media planning & digital strategy for executive education courses for global markets

• management of paid media execution, in line with target yields and spend levels.

• collaborate with sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy.

• team management of digital marketeers

• strong analytical skills and data-driven thinking

• managing marketing and sales team across the us and india.

• creating, managing, and optimizing multi-channel acquisition campaigns that raise awareness of the company, drive traffic of qualified international students to our website, demonstrate our products leadership in the market, and optimize sales conversion.

• managing company's partnership strategy, which encompasses universities, education industry partners and potentially employers looking to recruit international students.

• setting, analyzing, and monitoring channel goals, and adjusting strategy accordingly.

• Experience

  10 - 16 Years

• No. of Openings

  1

• Education

  M.B.A/PGDM

• Role

  Digital Marketing Head

• Industry Type

  Education / Teaching / Training / Colleges /Institutes / Universities

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office