Digital Marketing Head

Shemaroo Entertainment

Dear Candidates,

This opportunity is for a well reputed edtech company in mumbai

Job Description:

and executing Digital Marketing strategy to meet key marketing objectives.

Growth Planning Hacking for Lead Generation (primary objective) and Brand Building.

Nurturing Digital Marketing team across Search (both organic and paid), social media, Inbound, Affiliate and Email Marketing

Partnering with cross functional teams as and when required for effective campaign planning and analysis.

Monitoring the integrated digital marketing campaigns from concept to execution for effective brand development

Ensuring goal-based tracking of Cost per Transaction and Cost per Click

Reviewing metrics like traffic and leads to formulate proactive plans.

Defining Metrics, measuring, analysing, and continuously improving performance through relevant reports

Strategize to use multi-platform digital marketing spends.

Media planning & digital strategy for executive education courses for global markets

Management of paid media execution, in line with target yields and spend levels.

Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy.

Team management of digital marketeers

Strong analytical skills and data-driven thinking

Managing Marketing and Sales team across the US and India.

Creating, managing, and optimizing multi-channel acquisition campaigns that raise awareness of the company, drive traffic of qualified international students to our website, demonstrate our products leadership in the market, and optimize sales conversion.

Managing company's partnership strategy, which encompasses universities, education industry partners and potentially employers looking to recruit international students.

Setting, analyzing, and monitoring channel goals, and adjusting strategy accordingly.

Experience : 10 - 16 Years

No. of Openings : 1

Education : M.B.A/PGDM

Role : Digital Marketing Head

Industry Type : Education / Teaching / Training / Colleges /Institutes / Universities

Gender : [ Male / Female ]

Job Country : India