Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns •
Design, build and maintain our social media presence •
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights •
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests •
Collaborate with internal teams to create landing pages and optimize user experience •
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points