Digital Marketing Executive

Jobs Park Placement

Responsibilities:

Develop and execute comprehensive digital marketing strategies to promote our fashion brand and products across various online channels.

Manage and optimize social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.) to increase brand visibility, engagement, and follower growth.

Create engaging and visually appealing content for social media, including posts, stories, and videos, aligned with brand guidelines and current fashion trends.

Collaborate with influencers, fashion bloggers, and content creators to expand brand reach, drive user-generated content, and foster brand advocacy.

Conduct keyword research, optimize website content, and implement on-page SEO strategies to improve organic search rankings and drive targeted traffic.

Plan and execute email marketing campaigns, including newsletters, product promotions, and personalized customer journeys, to nurture leads and drive conversions.

Manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads, including budget allocation, targeting, and performance analysis.

Monitor key performance indicators (KPIs) and analytics data to track campaign effectiveness, identify areas for improvement, and generate actionable insights and reports.

Stay up to date with the latest digital marketing trends, industry news, and fashion industry developments to ensure our strategies are innovative and competitive.

Collaborate with cross-functional teams, including design, product, and sales, to align marketing efforts with overall business objectives.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience (X years) in digital marketing, preferably within the fashion or retail industry.

Strong understanding of digital marketing channels, including social media, SEO, email marketing, and paid advertising.

Proficiency in social media management tools, content creation platforms, and analytics tools.

Experience : 2 - 6 Years

No. of Openings : 5

Education : Diploma, Professional Degree

Role : Digital Marketing Executive

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India