Responsibilities
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Facebook, Linkedin etc.)
• Launch optimized online adverts through Google, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, on/off page SEO, image optimization etc.)
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
Requirements and skills
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, and email campaigns and SEO/SEM
• Knowledge of web analytics tools (. Google Analytics, Web Trends etc.)
• Skills in creative content writing
• Analytical mindset and critical thinking
• Good communication and interpersonal skills