The below mentioned skill set is required:
1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
2. Design, build and maintain our social media presence.
3. Proven experience of running google ads.
4. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
5. Identify trends and insights, and optimize spend and performance based on the insight.
6. Brainstorm new and creative growth strategies.
7. Collaborate with internal teams to create landing pages and optimize user experience.
8. Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
9. Collaborate with agencies and other vendor partners.
10. Evaluate emerging technologies.
11. Coordinate requirements and maintain partnerships with media agencies and vendors.
12. keep an eye on the competition and make recommendations for improvement.