Developing and executing a digital marketing plan
Creating and managing email marketing campaigns
Developing and managing social media campaigns
Managing online advertising campaigns, including display, social media, and search ads
Managing and analyzing the results of digital marketing campaigns using analytics tools
Researching and staying up-to-date on the latest digital marketing trends and techniques
Collaborating with other marketing team members and departments to integrate digital marketing efforts with offline marketing efforts
Managing budgets and resources for digital marketing campaigns
Developing and maintaining the company's website and blog
Managing online brand and product campaigns to raise brand awareness
Maintaining relationships with clients and agencies to ensure the success of marketing campaigns
Providing reports on the effectiveness of marketing campaigns and making recommendations for improvement
A digital marketing specialist or manager should have a strong understanding of various digital marketing channels and tactics, as well as the ability to analyze and interpret data. They should also have excellent communication and project management skills.