job description:
we are looking for a digital marketing executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
requirements:
· proven working experience in digital marketing
· sound knowledge of basic seo guidelines
· perform keyword research to optimize existing content and uncover new opportunities
· demonstrable experience leading and managing seo/sem, marketing database, email, social media and/or display advertising campaigns
· highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· experience in optimizing landing pages and user funnels
· experience with a/b and multivariate experiments
· solid knowledge of website analytics tools (., google analytics, net insight, omniture, web trends)
· working knowledge of ad serving tools (., dart, atlas)
· experience in setting up and optimizing google ad words campaigns
· working knowledge of html, css, and javascript development and constraints
· strong analytical skills and data-driven thinking
· up-to-date with the latest trends and best practices in online marketing and measurement