Responsibilities of candidates include:
• Develop strong and innovative digital marketing strategies, using SEO, PPC
• Drive traffic to company pages and generate interest in company products and services
• Research advertising trends
• Research competitors’ pricing and products
• Decide on the appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests