designation -digital marketing executive-ads specialist
company: topglobe technologies
location: kolkata garia
add-1 no, ashroy apartment ground floor, ramkrishna park, garia, kolkata, west bengal
landmark-tetultala busstop,garia
job type: full-time
office timing-11:30 am-08:00pm
salary-15-35k
job role and responsibilities-
- customizing ad campaigns for digital and social media platforms
- creating and implementing pay-per-click strategies for google ads and other platforms
- researching keywords and writing relevant ad copy
- optimizing google ads campaigns by targeting ads to specific demographics
- assessing analytics from advertising campaigns, such as impressions, conversion rates and click-through rates
- conducting a/b testing to identify high-performing ads and optimize campaigns
- leveraging audience segmentation and targeting techniques to reach specific consumers
- generating performance reports for clients
- providing suggestions to optimize future campaigns and improve performance
- allocating advertising budgets for each client based on their goals
- coordinating with sales, product development and customer service teams to ensure consistent messaging
- planning and managing traditional media advertising, such as print advertisements
- educating clients on the best advertising practices for different platforms