Roles & Responsibility:
€¢ Create digital marketing campaigns
€¢ Ensure consistency in the brand messaging.
€¢ Work with the team to coordinate marketing campaigns.
€¢ Prepare emails and newsletters to send to current customers.
€¢ Launch promotional offers and events to attract new customers.
€¢ Optimize the business website to increase online traffic.
€¢ Follow best practices for social media marketing on different platforms.
€¢ Conduct regular audits for social media and website marketing performance.
€¢ Maintain and monitor online listings across various e-commerce platforms.
€¢ Track marketing metrics and analyze digital data to measure marketing success.
Digital marketing experience requirements
€¢ Excellent writing skills and verbal communication abilities
€¢ Attention to detail and ability to multitask and manage multiple projects
€¢ Strong analytical thinking and problem-solving abilities
€¢ Capable of identifying, attracting and engaging target audiences
€¢ Up-to-date knowledge of digital marketing trends and developments
€¢ Creative in devising informative, engaging and motivational digital campaigns
€¢ Proven marketing experience on different digital platforms
€¢ Experience with leading and managing social media marketing campaigns
€¢ Knowledge of email, newsletters, push notification and display advertising campaigns
€¢ Ability to use SEO, SEM and marketing databases for promotional purposes
€¢ Proficiency in using website analytics tools, ad serving tools and marketing software
€¢ Basic programming experience in HTML, CSS, and JavaScript