Digital Marketing Executive

Biyani Technologies

Digital Marketing Executive

Company Description

We Biyani Technologies are a well-established ISO Certified, 16-year-old software product development Company with more than 1800 customers across India and International. We have many government, semi-government, and private organizations, SMB as our esteemed customers. We keep on adding new software products like the latest technology Mobile App, etc to our offerings every year.

Role Description

This is a full-time on-site role for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for developing and executing marketing strategies, managing social media accounts, creating web content, analysing web data, and communicating marketing information to stakeholders.

Key Responsibilities:

Develop and implement digital marketing strategies.

Create and curate engaging content for social media platforms; and schedule posts for different occasions

Monitor social media analytics to track the success of different campaigns.

Create and post compelling content for various digital channels, including blog posts, articles, videos, and graphics while ensuring no brand guideline is compromised.

Optimize website content for search engines to improve visibility of content. Also conduct keyword research and implement on-page and off-page SEO strategies.

Manage paid advertising campaigns on digital platforms through various techniques such as click-ads, Google ads, facebook ads.

Conversion rate optimization(CRO)

Plan and execute email marketing campaigns to generate leads and engage with the target audience

Stay updated on the latest Industry trends, technologies and innovations in digital marketing.

Required Skillset:

Marketing and Communication skills

Experience in Social Media Marketing

Web Content Writing skills

Web Analytics skills

Excellent written and verbal communication skills

Creative thinking & problem - solving

Ability to work independently and in a team environme

Experience : 1 - 5 Years

No. of Openings : 2

Education : Diploma

Role : digital marketing executive

Industry Type : IT-Hardware & Networking / IT-Software / Software Services

Gender : [ Male / Female ]

Job Country : India