- define, map and optimise the end‐to‐end customer experience across all touch-points (in-store, online, events, membership clubs) for the slow draw’s cigar and salt‐malt offerings.
- monitor key metrics (., customer satisfaction, net promoter score, repeat purchase rate) and use insights to drive improvements.
- develop and execute a community strategy: building a loyal, engaged community of cigar connoisseurs and salt‐malt enthusiasts.
- foster both online (social media, forums, membership platforms) and offline (club events, tastings, brand gatherings) community experiences.
- curate and produce engaging content (stories of craft, tastings, lifestyle features, behind-the-scenes of production) aligned with the premium brand identity.
- organise and host community events (tastings, masterclasses, brand partner experiences) to reinforce brand loyalty and connect members with the brand’s ethos.
- serve as the “voice of the customer/community” internally — capture feedback, sentiment, ideas from the community and share with product, operations, marketing teams.
- analyse community and customer data (behaviour, preferences, churn, engagement) to identify opportunities for improving product, experience, service or membership.
- ensure members/customers receive responsive, high-touch service befitting a premium brand: respond to queries, issues, feedback in a timely professional manner.
- develop and maintain relationships with high-value customers, influencers, brand ambassadors; manage recognition and loyalty programmes to reward them.
- work closely with sales/retail, product development, operations, marketing teams to ensure community and customer experience initiatives are integrated into overall business strategy.
- identify and execute strategic brand partnerships or collaborations (., luxury lifestyle brands, premium spirit clubs, cigar lounges) that enhance the slow draw’s community offering.
- manage the community and customer-experience budget: planning events, content initiatives, ambassador programmes, community tools and platforms.
- maintain documentation of community strategy, campaign outcomes, membership metrics and feedback loops, enabling continuous optimisation.
Experience
2 - 4 Years
No. of Openings
1
Education
B.A, B.C.A, B.B.A, B.Com, M.A, M.C.A, M.B.A/PGDM, M.Com
Role
Customer Experience Manager
Industry Type
Tobacco / Cigarettes / Biris
Gender
Female
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
RG Baruah Rd, near AUNTY SHOP, Bhaskar Nagar, Guwahati, Assam 781021.