Department: Sales- Secured Loans
Role:
CAM/
As a Customer Acquisition Manager (CAM/Senior CAM), you will be responsible for acquiring new
clients for Loan Against Property (LAP), driving sales and generating business for the organization.
This is a field-based, target-driven sales role requiring strong market networking and product
knowledge. The acquisition would be through Direct Channels like Events, Exhibitions, Road Shows,
Database & Micro marketing Activities.
Responsibilities:
• Sourcing & Lead Generation
Identify and acquire new MSME customers through Direct Acquisition using field visits, telecalling
references, micro-marketing activity and market research.
Build a strong local market presence to generate a steady pipeline of secured LAP business leads
and disbursement.
Build a profitable customer pool of 25 MSME customers as a Key Account Manager (KAM) and
manage the entire customer life cycle for any service queries, renewals, top ups, SOA etc.
• File Login & Application Processing
Collect accurate customer documentation and ensure timely login of loan applications.
Guide customers through eligibility and documentation, ensuring compliance with internal
policies.
• Cross-functional Collaboration
Coordinate with Credit, Risk, Operations, and Legal, Technical teams for smooth file processing and
issue resolution.
Act as the single point of contact for internal follow-ups and ensure end-to-end loan application
execution.
• Disbursement & post-sales follow-Up
Track loan application status and facilitate timely disbursement by resolving process delays.
Explain disbursement terms and support clients with post-loan queries and servicing needs.
• Relationship Building & Client Retention
Build strong client relationships to drive repeat business, referrals, and long-term loyalty.
Maintain regular client engagement to understand evolving needs and offer tailored financial
solutions
• Proactive On-Ground Outreach
Conduct regular face-to-face visits to rural & semi-urban markets—identify new loan leads
(home/SME/microfinance), explain our products clearly, and assist customers through application
and documentation processes, ensuring compliance with RBI & internal KYC standards
Lead in-person recovery efforts by visiting delinquent borrowers' residences or businesses to
collect overdue payments, assess individual financial situations, and develop tailored repayment
arrangements compliant with RBI guidelines.
• Early bucket-PDM and collection management
Drive portfolio quality through Pre Delinquency and Collection Management drivers like
presentation date, EMI amount, SMS/ telecalling/ Notification and help to collect overdue amount
along with penal charges/ late payment interest through direct customer engagement, regular
field collection efforts and visits.
Qualification&Experience:
Educational Background
Graduate/ Postgraduate in Commerce, Science, or any related field (mandatory).
Experience Requirements
1 to 5 years of experience in a Bank, NBFC, or Insurance company, preferably in a direct acquisition
model
Prior experience in selling HL, LAP is Preferable.
Key Skills &Competencies:
• Strong local market knowledge and merchant network.
• Good understanding of loan products, customer needs, and financial documentation.
• Target-oriented, self-motivated, and team player with strong execution ability.
• Excellent communication and interpersonal skills.
• Demonstrated ability to perform effectively under pressure while consistently achieving
monthly targets.
• Ability and competency to work in the field/marketplace in the neighborhood lending
model.
Performance Metrics:
• Achievement of monthly and quarterly disbursement targets.
• Number of new Business merchant acquisitions.
• Productivity through direct and channel sourcing.
• Conversion rate from leads to disbursed accounts.
• Early bucket collection efficiency, bounce rate, entry rate and resolution;