key responsibilities:
crm system management:
oversee the company's crm software and databases.
ensure accurate and up-to-date customer data records.
customize crm system features to meet the needs of various departments.
customer data analysis:
analyze customer data to identify trends, preferences, and opportunities for improvement.
segment customers based on behavior, demographics, and other relevant criteria.
customer engagement:
develop and implement crm strategies to enhance customer engagement.
design and execute targeted email marketing campaigns and communication strategies.
monitor and respond to customer inquiries and feedback.
performance tracking:
track and report on key crm metrics, including customer retention rates, conversion rates, and customer lifetime value.
use data insights to make data-driven recommendations for improvement.
collaboration:
collaborate with marketing, sales, and customer service teams to ensure a unified customer experience.
provide crm-related training and support to team members.
qualifications:
bachelor's degree in marketing, business, or a related field.
proven experience in crm management or a related role.
proficiency in crm software and tools (., salesforce, hubspot, etc.).
strong analytical and data interpretation skills.
excellent communication and interpersonal skills.
detail-oriented and highly organized.