objective:
hospital marketing is the strategic process of promoting and advertising the healthcare services and facilities offered by a hospital or healthcare institution. the aim of hospital marketing is to build brand awareness and reach and attract potential patients.
role:
a corporate marketing role in healthcare involves developing and implementing marketing strategies to attract new clients and retain existing ones.
responsibilities:
planning and implementing marketing strategies: create strategies to promote the hospital services, and to attract new corporate clients and retain existing ones.
monitoring marketing strategies: track the implementation of marketing strategies
working with the marketing team: collaborate with the marketing team to promote the hospital services
maintaining partnerships: build partnerships with healthcare providers and clients to drive growth
developing content: participate in content development
designing promotional materials: create promotional materials for the hospital products
identifying potential clients: identify potential corporate clients for the hospital
planning meetings: plan and schedule meetings with prospective corporate clients to generate revenue
analyzing market trends: analyze market trends, patient feedback, and competitor activities to devise effective marketing plans
collaborating with healthcare professionals: collaborate with healthcare professionals to highlight the hospital's unique services and specialties.
Experience
1 - 3 Years
No. of Openings
1
Education
Post Graduate Diploma, M.B.A/PGDM
Role
Corporate Marketing Executive
Industry Type
Hospitals / Medical / Healthcare Equipments
Gender
Female
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office