content specialist responsibilities:
• meeting with the creative, marketing, and design teams to ideate and define content goals.
• researching content and consumer trends to ensure that content is relevant and appealing.
• developing content strategies to effectively reach the desired target audience and
marketing goals.
• creating content for a variety of platforms including blogs, websites, and social media.
• proofreading and editing content before publishing.
• ensuring that seo and smo strategies are effectively implemented.
• managing content calendars and ensuring that the content remains consistent across all
platforms.
• coordinating with the marketing, design, and writing teams to ensure the timely delivery of
assignments.
• tracking consumer and content analytics and generating reports and presentations.
• keeping up to date with content trends, consumer preferences, and advancements in
technology.
content specialist requirements:
• bachelor's degree in literature, journalism, marketing, communications, or similar.
• a minimum of three years of experience in content creation, marketing, communications, or
similar.
• a portfolio of published work.
• familiarity with content management systems such as wordpress, drupal, and joomla.
• good knowledge of content and layout design tools such as adobe incopy and indesign.
• excellent computer skills with ms office and google suite.
• good knowledge of various content platforms such as social media, blogs, and print media.
• strong understanding of content practices such as seo, smo, and ppc.
• excellent written and verbal communication skills.
• the ability to keep abreast of content and consumer trends and advancements in technology.