Chief Marketing Officer -- Jewellery Ind.

Key Responsibilities

1. Omnichannel Brand Strategy

• Develop and execute the overall marketing and brand strategy across domestic and international markets.

• Define and strengthen the brand’s positioning, identity, tone of voice, and customer proposition.

• Ensure consistent brand expression across e-commerce, social media, retail stores, marketplaces, campaigns, packaging, and customer touchpoints.

• Build strategies that effectively combine traditional craftsmanship and heritage with modern luxury and fashion.

2. E-Commerce & Performance Marketing

• Drive growth of the brand’s D2C e-commerce business across domestic and international markets.

• Lead performance marketing across Google, Meta, marketplaces, SEO, SEM, affiliate, email, CRM, and other relevant channels.

• Develop customer acquisition and retention strategies to improve CAC, LTV, conversion rates, repeat purchases, and ROAS.

• Build and optimize the complete digital customer journey, from acquisition to conversion and retention.

3. Retail Marketing & Offline Activations

• Develop marketing strategies for the brand’s physical retail network across multiple cities.

• Partner with retail teams to drive store launches, hyper-local marketing, footfall generation, and customer acquisition.

• Oversee visual merchandising narratives and ensure alignment with the overall brand identity.

• Conceptualize and execute curated pop-ups, exhibitions, trunk shows, launches, and experiential brand activations.

4. PR, Celebrity & Strategic Collaborations

• Build and lead the brand’s PR and communications strategy.

• Develop high-impact collaborations with celebrities, influencers, designers, fashion platforms, media houses, and cultural personalities.

• Identify opportunities for strategic brand partnerships that enhance visibility, desirability, and cultural relevance.

• Drive fashion, lifestyle, luxury, and jewellery media relations and brand positioning.

5. Consumer Analytics & Marketing Intelligence

• Establish a strong data-driven marketing culture across the organization.

• Analyze customer purchasing behaviour, demographics, footfall, conversion, product performance, and channel effectiveness.

• Use consumer insights to inform product marketing, campaign planning, pricing, inventory demand, and customer segmentation.

• Develop dashboards and KPIs to measure marketing performance and business impact.

6. Team Leadership & Budget Management

• Build, mentor, and lead a high-performing marketing organization comprising creative, digital, performance marketing, PR, social media, CRM, and agency partners.

• Set clear objectives, KPIs, and performance benchmarks for the marketing function.

• Own the overall marketing budget and optimize allocation across channels based on business priorities and measurable returns.

• Ensure effective management of agency relationships and external strategic partners.

7. Business & Leadership Partnership

• Work closely with the CEO, leadership team, merchandising, retail, e-commerce, design, and sales functions.

• Translate business objectives into measurable marketing strategies and growth initiatives.

• Provide regular reporting to senior management on marketing performance, customer trends, campaign effectiveness, and ROI.

• Contribute to the overall strategic direction and long-term growth of the organization.

• Experience

  10 - 15 Years

• No. of Openings

  2

• Education

  Post Graduate

• Role

  Chief Marketing Officer

• Industry Type

  Jewelry / Gems / Precious Stones

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face Interview Location

  D-39, First Floor ,Vijay Nagar , Kartarpura , Jaipur --