Business Development (marketing)

Impact HR & KM Solutions

core responsibilities

1. opportunity identification & lead generation

market research: conduct in-depth research to identify new target markets, potential clients, and emerging industry trends that align with the company's growth strategy.

lead qualification: use marketing data, crm reports, and direct outreach to qualify inbound and outbound leads, ensuring they meet specific criteria before passing them to the sales team.

outreach strategy: develop and execute tailored outreach campaigns (email sequences, linkedin networking, cold calling) to initiate contact with key decision-makers in target organizations.

2. strategy & collaboration

marketing-sales alignment (smarketing): act as the key liaison between the marketing and sales teams, ensuring that marketing campaigns produce high-quality leads that support sales objectives.

pipeline management: track and monitor the entire lead lifecycle, from initial contact through qualification, using the crm system to maintain a healthy sales pipeline.

content input: provide critical market feedback to the content and product marketing teams regarding customer pain points and objections, helping to shape effective marketing materials and sales enablement tools.

3. relationship building & pitching

initial engagement: build and nurture strong, professional relationships with potential clients during the early stages of the sales process.

presentation skills: prepare and deliver compelling introductory presentations or pitches that clearly articulate the value proposition of the company's products/services.

networking: represent the company at industry events, trade shows, and online forums to generate new leads and expand the professional network.

• Experience

  2 - 4 Years

• No. of Openings

  1

• Education

  B.A, B.Com, B.Sc, Any Bachelor Degree, M.B.A/PGDM [Marketing]

• Role

  Business Development Executive

• Industry Type

  Real Estate / Property / Construction

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery