Brand Manager

Jobskey Consultancy

Gather feedback from the market and analyze consumer behavior to define our company's positioning

Craft our differentiation strategy

Create guidelines that define the brand voice both online and offline (including terminology and slogans)

Develop marketing and communication strategy

Responsible for adapting a brand strategy for the target markets across mediums of ATL (including Digital) & BTL. Acts as the brand guardian

for a portfolio of products and maintains brand integrity through effective initiatives and communications.

Leads the development of the brand within the context of the agreed strategies to maximize long term sales and profitability.

Responsible for initial planning phase to establish a tone and style for content, to develop a consistent and engaging communication strategy

across channels

Develop pricing and distribution strategies

To drive, monitor and execute the Digital KPI's while working closely with the Digital Marketing team

Conduct competitive research to identify our strengths and weaknesses vis a vis competitor

Design promotional campaigns for new products and markets desired Candidate Profile

Experience in FMCG sector ., healthcare products, pharmaceutical segment

MBA's preferred with 3+ yrs of experience in Marketing/sales, strategy, with people management experience

Strong analytical skills preferred with creative mind

excellent written and verbal communication skills

Experience : 6 - 10 Years

No. of Openings : 2

Education : Any Bachelor Degree

Role : Brand Manager

Industry Type : Real Estate / Property / Construction

Gender : Male

Job Country : India