Area Sales Manager

Lakshmi North East Solutions (LNES)

- drive primary and secondary sales in the assigned area to achieve monthly, quarterly, and annual targets.

- ensure product availability and visibility across all retail and wholesale channels.

- plan and execute area-specific strategies to optimize sales coverage and penetration.

- identify high-potential markets and develop action plans for underperforming territories.

- appoint, train, and manage distributors and stockists to ensure smooth flow of goods and payments.

- monitor distributor performance, stock levels, claims, and credit limits regularly.

- recruit, train, and manage a team of sales officers or sales representatives.

- set daily/weekly targets, provide on-the-job coaching, and conduct regular performance reviews.

- build strong relationships with key retailers, wholesalers, and institutional buyers.

- organize trade engagement programs, retailer meets, and promotional activities to build brand loyalty.

- ensure effective beat planning and regular market visits to monitor execution and gather market feedback.

- track market trends, competitor activity, and consumer behavior to suggest actionable insights.

- prepare and submit regular reports on sales performance, market conditions, competitor activities, and team productivity.

- use data analytics tools or sales dashboards to track kpis and optimize sales strategies.

- coordinate with the supply chain and warehouse teams to ensure timely product availability and inventory management.

- avoid stock-outs and overstocking by maintaining a balance based on demand forecasting.

- ensure adherence to company policies, trade schemes, and pricing structures.

- handle customer grievances and resolve conflicts in line with company guidelines.

• Experience

  3 - 8 Years

• No. of Openings

  8

• Education

  B.A, B.C.A, B.B.A, B.Com, M.A, M.B.A/PGDM, M.Com

• Role

  Area Sales Manager

• Industry Type

  FMCG / Food / Beverages

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  RG Baruah Rd, near AUNTY SHOP, Bhaskar Nagar, Guwahati, Assam 781021.