JOB DESCRIPTION
Area Manager - Solar Sales
Department: Sales & Business Development
Industry: Solar Energy / Renewable Energy
Job Type: Full-Time
Location: As per assigned territory
Reporting To: Branch Manager
1. Job Objective
To develop new business opportunities, generate sales leads, appoint dealers and channel partners, and achieve sales targets for solar products and solutions in the assigned territory.
2. Key Responsibilities
A. Sales & Business Development
- Identify and develop new business opportunities in the assigned market.
- Generate leads for residential, commercial and industrial (C&I) solar projects.
- Promote solar panels, on-grid and hybrid inverters, solar batteries, solar pumps and complete solar solutions.
- Conduct customer visits, meetings and product presentations.
- Prepare quotations, follow up on enquiries and convert leads into sales.
- Achieve monthly sales targets and revenue objectives.
B. Dealer & Channel Development
- Identify, appoint and develop solar dealers, distributors and channel partners.
- Maintain regular relationships with existing dealers and business associates.
- Expand the dealer network in urban, semi-urban and rural markets.
- Conduct dealer meetings, product training and promotional activities.
- Support channel partners in generating enquiries and closing sales.
C. Customer Relationship Management
- Understand customer requirements and recommend suitable solar solutions.
- Coordinate with the technical and EPC teams for site surveys and project proposals.
- Follow up with customers from enquiry to order confirmation and execution.
- Maintain long-term relationships to generate repeat business and referrals.
D. Market Research & Reporting
- Monitor competitor activities, market pricing and new business opportunities.
- Prepare daily visit reports, lead updates and sales pipeline reports.
- Maintain customer and dealer databases.
- Submit weekly and monthly sales performance reports to the reporting manager.
E. Payment & Order Coordination
- Coordinate with the internal team for order processing and product delivery.
- Follow up on outstanding payments in coordination with the accounts team.
- Ensure timely communication with customers regarding order status and delivery.
3. Educational Qualification
- Graduate in any discipline; candidates with a technical or business background are preferred.
- Diploma or degree in Electrical, Electronics or Renewable Energy will be an added advantage.
4. Experience
- 1-3 years of experience in sales, business development or channel sales.
- Experience in solar, electrical, electronics, batteries or power products is preferred.
- Freshers with strong communication skills and a willingness to work in field sales may also apply.
5. Required Skills
- Good communication, negotiation and presentation skills.
- Strong customer relationship and dealer management abilities.
- Target-oriented approach and business development mindset.
- Basic knowledge of solar products and their applications.
- Proficiency in MS Excel, WhatsApp and sales reporting tools.
- Willingness to travel extensively within the assigned territory.
- Ability to work independently and achieve sales targets.