Job Purpose To engage regularly with the customers as defined by the contact policy and provide a Consistent& a Superior Digital Experience. Ensuring that customers get world-class services and their needsare understood and met through financial products that the Bank has to offer. To enhance Customer Relationship & while doing so, Educate, Encourage & Induce the customersto use the Digital mediums for their banking transactions/ needs, while keeping a window' to talk tothe bank whenever customer needs. Responsible for meeting the scorecard targets and portfolio benchmarks set and that all guidelinesand regulatory requirements are followed.So that the VRM becomes the top of the mind recall amongst the customers in the catchment for alltheir financial needs and services, thereby ensuring that the VRM also achieves the key performanceparameters set