Develop and execute a comprehensive social media strategy aligned with company and marketing goals.Manage HealthismPlus social media accounts including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.Create and manage monthly/weekly social media content calendars.Plan, create, and publish engaging posts, reels, stories, videos, carousels, and campaigns.Develop creative concepts and content ideas based on healthcare and industry trends.Write engaging captions, copy, headlines, and promotional content.Coordinate with graphic designers, video editors, content writers, and external agencies.Monitor comments, messages, mentions, reviews, and overall community engagement.Develop strategies to increase followers, reach, engagement, website traffic, and leads.Plan and execute social media campaigns, contests, influencer collaborations, and promotional activities.Monitor competitors and identify new social media trends and opportunities.Track and analyze social media performance using platform analytics and reporting tools.Prepare weekly and monthly performance reports with insights and recommendations.Manage the company's online brand reputation and ensure consistent brand communication.Work closely with the Brand, Digital Marketing, Sales, and Business Development teams to support business objectives.Stay updated with the latest social media algorithms, trends, tools, and best practices.