Senior Brand Manager Jobs

JOB ROLE: Senior Brand ManagerSALARY: 20-25 LAC/ YEAREXPERIENCE: 15-18 YEARSAGE : 40send resume to [silverlineexperts@gmail.com])LOCATION: MUMBAI.NO FEENOTE:- Candidate should be from Media, Advertisement or Entertainment industry only.Job description:- Create and implement comprehensive brand strategies that align with the company's goals.- Lead AOP planning and execution to achieve business objectives- Develop and implement innovative marketing campaigns that drive audience engagement and revenue growth.- Possess a strong understanding of digital marketing best practices, including SEO, SEM, social media marketing, content marketing, and email marketing.- Develop and oversee digital marketing initiatives with a strong focus on social media marketing- Develop and execute a comprehensive social media strategy to build brand awareness, engagement, and community.- Drive content creation efforts across various platforms to enhance brand visibility and engagement- Stay updated on the latest digital products and solutions to leverage for brand growth- Lead and mentor a team of marketing professionals, fostering a collaborative environment.- Work closely with cross-functional teams (sales, programming, solutions) to ensure brand consistency and achieve shared goals.- Manage relationships with external partners, agencies, and vendors.- Analyze market trends, competitor activities, and consumer insights to provide data-driven recommendations for brand positioning and growth opportunities- Collaborate with cross-functional teams including Programming, Sales, Digital, and Marketing to ensure brand consistency and strategic alignment- Oversee the creation and management of marketing collateral, social media content, and promotional materials while maintaining brand guidelinesRequirements:- Master's degree in Marketing, Business Administration, or a related field. MBA preferred.- 15+ years of experience in marketing, brand building

Responsibilities:1.Functional Expertise :-Must have experience managing mid to large-sized brands in a fast-paced environmentDeveloped and implemented comprehensive brand strategies that drive business outcomes through consumer-focused solutions.Conducting market research to understand consumer behavior, market trends, and competitive landscape to inform brand strategy.Developing and overseeing the execution of marketing campaigns across various channels, including digital, social media, print, and eventsAbility to think strategically and convert these strategies into actionable operational plans.Manage the product lifecycle from concept to launch, including product positioning, pricing strategy, and promotional activities.Monitor and analyze brand performance metrics, including sales data, market share, and customer feedback.2.Interaction :-Work closely with sales, product development, and customer service teams to ensure a cohesive approach to brand management.Foster strong relationships with internal stakeholders to align brand initiatives with overall business goals.Demonstrate strong stakeholder management skills by building and maintaining relationships with key partners, including marketing agencies, media outlets, and influencers.Develop and implement strategies to enhance customer experience and loyalty with a strong bias for consumer-first thinking3.Problem Solving :-Ability to work with speed and efficiency in an ambiguous environment, identifying and addressing market challenges such as shifts in consumer behavior, competitive pressures, and economic changes.Develop contingency plans and innovative solutions to navigate market uncertainties and capitalize on emerging opportunitiesManage brand-related crises effectively, including negative publicity, product recalls, and other issues that may impact brand reputation.Develop and implement crisis communication plans to mitigate damage and restore brand trust.

We are looking for an experienced and motivated Brand, Marketing Communication & Events Manager to join our dynamic team. The successful candidate will be responsible for designing, coordinating, and executing various marketing initiatives and campaigns to promote the company's brand and products. The ideal candidate is a creative thinker and problem solver, with excellent communication and organizational skills. Should be a great Project Manager and team builder.5 to 8 years of experience. Preferably agency experience. Responsibilities: Develop creative and effective marketing strategies to support the companys overall brand and product objectives. Ideate campaigns and delivers success. Plan and execute marketing campaigns, including digital, print, email, and social media strategies. Create and manage content for all communication channels, both online and offline. Work closely to manage the Intellectual properties of Taggd and Ensure brand consistency and quality assurance. Manage the companys Brand through website, Reports, Events, including content updates, PR and design Manage flagship events and Intellectual properties, from planning to execution. Coordinate with external vendors and suppliers to ensure successful event operations. Develop relationships with industry influencers and media outlets to promote the companys brand. Track marketing initiatives and analyze results to measure success. Create reports and presentations to communicate results

Identify and source partnership opportunities through inbound lead nurturing and outbound reach outs, emails, and client visits.Create a systematic, process-driven approach to partner outreach and relationship management.Out of the box thinking to come up with creative solutions and ways of partnering and adding value to some of India's largest companies.Research partners, identify key players and formulate end to end solutions for collaborating on various outreach opportunities. Negotiate and finalize deals in accordance with company's contract guidelines and policies.Forecast, measure, and report the results of various projects with partners.Keep a great ongoing relationship with current partners and offer new ways to grow the partnership.Deliver a great experience to our partners working with our organization - you will represent our brand and be our partners liaison internally.Manage and scale a revenue pipeline with advertisers, online ad networks/agencies.Collaborate with senior management and other marketing teams to align our internal goals with new and existing partner relationships.The role will have an overall revenue target and may require moderate travel.Ensure brand consistency through all marketing channels.Roles and ResponsibilitiesMinimum of 5-6 years of experience in developing strong partnerships.Experience in digital ad sales is preferred.Ability to thoroughly analyses business products and value propositions and put these into strategic thinking towards alliance & partnerships strategies.Data driven decision making, and negotiation skills and ability to deliver engaging presentations.Skills allowing self-management and self-improve without a need of constant monitoring.Outstanding communication and interpersonal skills.Excellent organizational and time management skills.Strategic thinker and networking aptitude.Great multitasking skills and attention to details.experience in executing multi-channel campaigns

Identify and source partnership opportunities through inbound lead nurturing and outbound reach outs, emails, and client visits.Create a systematic, process-driven approach to partner outreach and relationship management.Out of the box thinking to come up with creative solutions and ways of partnering and adding value to some of India's largest companies.Research partners, identify key players and formulate end to end solutions for collaborating on various outreach opportunities. Negotiate and finalize deals in accordance with company's contract guidelines and policies.Forecast, measure, and report the results of various projects with partners.Keep a great ongoing relationship with current partners and offer new ways to grow the partnership.Deliver a great experience to our partners working with our organization - you will represent our brand and be our partners liaison internally.Manage and scale a revenue pipeline with advertisers, online ad networks/agencies.Collaborate with senior management and other marketing teams to align our internal goals with new and existing partner relationships.The role will have an overall revenue target and may require moderate travel.Ensure brand consistency through all marketing channels.Roles and ResponsibilitiesMinimum of 5-6 years of experience in developing strong partnerships.Experience in digital ad sales is preferred.Ability to thoroughly analyses business products and value propositions and put these into strategic thinking towards alliance & partnerships strategies.Data driven decision making, and negotiation skills and ability to deliver engaging presentations.Skills allowing self-management and self-improve without a need of constant monitoring.Outstanding communication and interpersonal skills.Excellent organizational and time management skills.Strategic thinker and networking aptitude.Great multitasking skills and attention to details.experience in executing multi-channel campaigns