Designation -Digital Marketing Executive-Ads Specialist Company: Topglobe Technologies Pvt.LtdLocation: Kolkata GariaAdd-1 No, Ashroy Apartment Ground Floor, Ramkrishna Park, Garia, Kolkata, West Bengal 700153Landmark-Tetultala Busstop,GariaJob Type: Full-TimeOffice Timing-11:30 AM-08:00PMSalary-15-35KJob role and Responsibilities-- Customizing ad campaigns for digital and social media platforms- Creating and implementing pay-per-click strategies for Google Ads and other platforms- Researching keywords and writing relevant ad copy- Optimizing Google Ads campaigns by targeting ads to specific demographics- Assessing analytics from advertising campaigns, such as impressions, conversion rates and click-through rates- Conducting A/B testing to identify high-performing ads and optimize campaigns- Leveraging audience segmentation and targeting techniques to reach specific consumers- Generating performance reports for clients - Providing suggestions to optimize future campaigns and improve performance- Allocating advertising budgets for each client based on their goals- Coordinating with sales, product development and customer service teams to ensure consistent messaging- Planning and managing traditional media advertising, such as print advertisements- Educating clients on the best advertising practices for different platforms