Job Purpose:To provide an expert solution to our existing client, find out ways to optimize the things in better way including troubleshooting clients tech stack with a 360 degree aspect. Also, he/she will be responsible for understanding the entire ecosystem related to all type of companies involved in Digital marketing such as Publishers, Advertisers, SSPs, DSPs, Agencies, Networks, Trading desks, Exchanges, affiliates etc. where this position will be acting as a bridging gap between client, sales and operations.Your tasks and responsibilities: Must haveo Excellent knowledge about entire online digital advertising ecosystemo Good understanding of major platforms like DV360, DFP, Appnexus, Google Analytics, etc in terms of operations and optimizationo Good to understand the different business models like Network, Affiliates, agencies and platform function like DSP, SSP, Exchanges, etco Sound knowledge about programmatic bidding and prebid functionality.o Good knowledge of basic and advance excelo Robust background of online advertising domaino Effective communication and upselling skillso Should be able to understand the exact needs of the client and provide at least a probable solution as a proper consultant Should haveo Ability to analyse and solve the complex problem related to non-performance of the campaigns or business modelso Consulting ability with clients to suggest better ideas to improve the overall ROIo At least a little knowledge about the HTML, CSS and database functionalities.o Understanding of ways to find violation or to replicate ito Good understanding on how to examine the network logs on the pageo In depth knowledge on RTB calls and other bidding issues Build our digital marketing roadmap Bring data-centric approach to execution Develop specific campaigns to create and maintain high-levels of customer interaction