Google Ads Expert 12th Pass Fresher Jobs in Indore

We are seeking a Google Ads Expert to join our in-house marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns on Google Ads to drive traffic, leads, and conversions.Key Responsibilities:1. Plan and manage Google Ads campaigns across Search, Display, YouTube, and Shopping networks.2. Perform keyword research, competitor analysis, and audience targeting.3. Write and test ad copies to improve click-through and conversion rates.4. Monitor campaign performance and optimize for maximum ROI.5. Manage budgets, bids, and conversion tracking.6. Analyze and report performance metrics regularly.7. Stay updated with Google Ads trends and best practices.Requirements:1. Minimum 1- 3 years of experience in Google Ads campaign management.2. Strong knowledge of Google Ads, Google Analytics, and Tag Manager.3. Proven record of achieving campaign goals (leads, sales, brand reach).4. Google Ads Certification preferred.5. Strong analytical and communication skills.What We Offer:1. Work-from-office opportunity with a dynamic team2. Competitive salary and performance-based incentives3. Opportunity to work on diverse projects and campaigns

We are looking for a Meta & Google Ads Specialist with hands-on experience in the EdTech industry, especially in running lead generation campaigns for online degree programs.This role requires someone who understands:High-competition EdTech advertisingUniversity branding & compliance guidelinesAd account safety, policy adherence, and suspension recoveryLead quality optimization (not just lead volume)You will be responsible for planning, executing, optimizing, and safeguarding paid campaigns across Meta (Facebook & Instagram) and Google Ads platforms.Key Responsibilities1] Paid Advertising (Core Role)Plan, launch, and manage lead generation campaigns on:Meta Ads (Facebook & Instagram)Google Ads (Search, Display, Performance Max if required)Work on campaigns related to:Online MBA, MCA, BBA, B.Com, M.Sc, M.A, and similar programsOptimize campaigns for quality leads, not just CPLCreate and test multiple ad creatives, copies, audiences, and funnelsHandle high-competition keywords and bidding strategies efficiently2] EdTech & Policy ComplianceEnsure ads follow:University advertising guidelinesPlatform policies (Meta & Google)Handle situations like:Ad disapprovalsAccount restrictions or suspensionsCompetitor ad reporting or false flagsCoordinate with internal teams to make quick changes to creatives, landing pages, or messaging when required3] Audience, Keyword & Funnel StrategyPerform deep keyword research for Google Search campaignsBuild and manage:Custom AudiencesLookalike AudiencesRetargeting funnelsUnderstand user intent for working professionals looking for online degreesOptimize landing page alignment with ad messaging to improve conversion rates4] Tracking, Analytics & TaggingSet up and manage:Google Analytics (GA4)Google Tag Manager (GTM)Meta Pixel & Conversion APITrack and analyze:LeadsConversion eventsFunnel drop-offsEnsure accurate tracking of:Form submissionsThank-you page eventsLead quality indicatorsShare performance insights and optimization suggestions with the team5] Optimization & ReportingRegularly monitor:CPL, CTR, Conversion Rate, Quality Score, ROAS (where applicable)Identify performance gaps and optimize campaigns accordinglyPrepare clear performance reports with actionable insightsSuggest new testing ideas based on data and trends6] Collaboration & GrowthCoordinate with:Counselling teams (to understand lead quality feedback)Content and landing page teamsStay updated with:Meta & Google Ads policy changesEdTech advertising trendsContribute ideas for scaling campaigns safely and sustainablyRequired Skills & ExperienceProven experience in the EdTech industryStrong hands-on experience with:Meta Ads ManagerGoogle Ads ManagerSolid understanding of:Keywords & search intentLead generation funnelsConversion tracking & analyticsExperience handling policy-sensitive ad accountsAnalytical mindset with data-driven decision-makingAbility to work in a fast-paced, high-competition environmentAdditional Advantage (Good to Have)Basic knowledge of:Graphic design (Canva or similar tools)Video editing for ad creativesUnderstanding of landing page optimization and CRO