Social media management Understanding different brand requirements and decoding client briefs alongside your team manager is part of your job role. Creating campaigns and campaign reports will be required of you. Email campaigns Conceptualizing, getting the right database, designing and blasting out emailers. Analytics Web analytics involves analysing web traffic, social media analytics and analysing these numbers to reduce bounce rate and optimize the pages for optimum results. Content Writing You will need to understand the basics of content writing for the company website, social media requirements, and blogs.