Search Engine Marketing Specialist Female Jobs in Delhi NCR

Key Responsibilities: Perform keyword research, competitor analysis, and content optimization. Implement on-page SEO strategies, including meta tags, headers, and internal linking. Execute off-page SEO activities such as link-building, guest posting, and outreach. Monitor website performance, SEO rankings, and organic traffic using tools likeGoogle Analytics, Google Search Console, and SEMrush. Work on technical SEO aspects, including website speed optimization and structureddata. Create and optimize SEO-friendly content for blogs, websites, and social media. Stay updated with the latest SEO trends, Google algorithm updates, and bestpractices. Collaborate with the content and marketing team to develop SEO strategies.

Optimizing copy and landing pages for search engine optimizationPerforming ongoing keyword research including discovery and expansion of keyword opportunitiesResearching and implementing content recommendations for organic SEO successExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.Optimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Overview: We are seeking a versatile and experienced Digital Marketing Specialist who can handle various aspects of digital marketing, including Social Media Management (SMM), Social Media Optimization (SMO), Graphic Design, Web Design, Digital Marketing, and Video Editing. The ideal candidate will be a creative and strategic thinker, with a passion for developing and executing innovative marketing campaigns to drive brand awareness and engagement.Key Responsibilities:1. Social Media Management (SMM):o Develop, implement, and manage our social media strategy across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.o Create and curate engaging content tailored to each platform.o Monitor and analyze social media performance using analytics tools.o Engage with followers, respond to inquiries, and foster community growth.2. Social Media Optimization (SMO):o Optimize social media profiles to enhance visibility and reach.o Implement strategies to increase followers and engagement rates.o Utilize SEO best practices to improve content discoverability.3. Graphic Design:o Create visually appealing graphics for social media posts, advertisements, website banners, email campaigns, and other marketing materials.o Develop and maintain the brand's visual identity and ensure consistency across all platforms.o Use tools like Adobe Creative Suite (Photoshop, Illustrator, etc.) to produce high-quality designs.4. Web Design:o Design and maintain the company's website, ensuring it is user-friendly, visually appealing, and optimized for search engines.o Collaborate with developers to implement design changes and updates.o Ensure the website is mobile-responsive and aligned with the latest web standards.5. Digital Marketing:o Develop and execute digital marketing campaigns to drive traffic, engagement, and conversions.o Utilize various channels such as email marketing, PPC, SEO, and content marketing.o Analyze campaign performance and provide insights fo

Job SummaryCapable of developing and implementing effective SEO/SMM strategies with the goal of producing high organic rankings on major search engines and generating increased targeted web traffic.Well-versed in advanced on-page and off-page SEO techniques.Extensive knowledge of Social Media and its use in Online Marketing.In-depth knowledge of utilizing the right types of social media for different types of clients and market spaces.Plan,Execute & Monitor Google Adwords(Search Text Ads & Dislay Ads)Responsibilities and DutiesDevelop and manage digital marketing campaignsOversee a social media strategyManage and maintain the organisations website(s)Write and optimise content for the website and social networking accounts such as Facebook and TwitterTrack and analyse website traffic flow and provide regular internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionContinually work on the Search Engine Optimization of the website(s)Fix any errors or bugs in online contentEdit and post videos, podcasts and audio content to online sitesArrange webinars and webcastsCreate online banner adverts and oversee pay per click (PPC) ad managementWrite copy for email marketing campaignsIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketingWork on printed material to supplement online productsAttend product launches and networking events

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence. ONLY FOR GIRLSResponsibilitiesMust be Aware of making Website on WordPressPlanning digital marketing campaigns, including web, SEO/SEM, email, -social media, and display advertising.Maintaining our social media presence across all digital channels.Design, maintain and supply content for the organization's websiteFormulate strategies to build a lasting digital connection with customersMonitor company presence on social mediaLaunch advertisements to increase brand awarenessQualificationsBachelor's degree in Marketing or related fieldExcellent understanding of digital marketing conceptsExperience with business to customer social media and content generationStrong creative and analytical skills

Responsible for Social Media Marketing, Google Adwords, SEO, Lead generationResponsible for planning & developing marketing strategies