Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets Generate leads and cold call prospective customers Meet with customers/clients face to face or over the phone Foster and develop relationships with customers/clients Understand the needs of your customers and be able to respond effectively with a plan of how to meet these Have a good understanding of the businesses' products or services and be able to advise others about them Seek ways of improving the way the business operates