Plan and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Design, build and maintain our company social media presence. Identifies trends and insights and optimizes spend and performance based on the insights. Build, plan and implement the overall digital marketing strategy and measure experiments and conversion tests Collaborates with internal teams to create landing pages and optimize the user experience. Stay up to date with the latest technology and best practices Prepare and manage a digital marketing budget Manage and improve online content, considering SEO and Google Analytics Monitor competition and provide suggestions for improvement