About the Role:We are looking for a passionate and result-oriented PPC Executive to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience with Google Ads and a strong understanding of performance marketing strategies.Key ResponsibilitiesPlan, create, and manage PPC campaigns on Google AdsPerform keyword research and competitor analysisOptimize campaigns to improve CTR, CPC, CPA, and ROASMonitor daily campaign performance and budgetsCreate and analyze performance reportsConduct A/B testing for ads and landing pagesWork closely with the design and content teamsTrack conversions using Google Analytics and other toolsPreferred SkillsExperience with Meta (Facebook/Instagram) AdsUnderstanding of SEO and landing page optimizationKnowledge of e-commerce or lead generation campaigns