ASO Specialist Jobs

Job OverviewRoles & Responsibilities:Manage ASO activities for Play Store and App Store applicationsImprove app ranking, organic installs, and app visibilityPerform keyword research for SEO and ASOHandle On-page, Off-page, and Technical SEO activitiesRun Google Ads, Meta Ads, and app promotion campaignsTrack performance using Google Analytics, Search Console, Firebase, and Play ConsoleCreate SEO-friendly content, blogs, and app descriptionsCoordinate with design and development teams for marketing activitiesRequirements:Strong knowledge of ASO and SEO conceptsExperience with Play Console, Google Analytics, and Search ConsoleFamiliar with Google Ads and Meta AdsGood keyword research and content writing skillsGood communication and coordination skillsPreferred:IT industry experience preferredMobile app marketing experience will be an added advantage

We are looking for an ASO Specialist to improve the visibility and performance of our mobile apps in app stores. This is a full-time position based in our Vesu office, requiring 2 to 5 years of relevant experience.Key Responsibilities:- App Store Optimization: Analyze app performance in app stores and implement strategies to enhance rankings and visibility. This includes optimizing keywords, descriptions, and metadata.- Market Research: Conduct extensive research on market trends and competitors to identify opportunities for app promotion and improvement.- A/B Testing: Design and carry out A/B tests on app elements like icons, screenshots, and descriptions to determine what draws more users and drives downloads.- Performance Tracking: Monitor app performance metrics regularly, providing reports on downloads, user engagement, and conversion rates to assess the effectiveness of ASO strategies.- Collaboration with Developers: Work closely with development and marketing teams to align on app updates and promotional campaigns, ensuring our ASO tactics support broader business goals.Required Skills and Expectations:Candidates should have a solid understanding of ASO principles and techniques, along with experience using various analytics tools. Strong analytical skills are essential for interpreting data and making informed decisions. Creativity is important for developing innovative promotional strategies. Excellent communication and teamwork abilities are required to effectively collaborate with different departments. Familiarity with app store guidelines and trends is also vital for success in this role.

Key Responsibilities:Conduct keyword research and implement ASO strategies for Play Store & App Store.Optimize app titles, descriptions, icons, screenshots, and videos to improve CTR.Analyze performance metrics and track ranking improvements.Run A/B tests to boost app visibility and installs.Stay updated with the latest ASO and app marketing trends.Skills Required:Strong knowledge of App Store & Play Store algorithms.Experience with ASO tools like Sensor Tower, App Annie, MobileAction, etc.Understanding of mobile marketing & analytics.

Digital Marketing Specialist Duties and ResponsibilitiesDigital Marketing Specialists should compare your companys advertising techniques and offerings with those of competing businesses. They should help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business. They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your companys ad projects and buy your products. Duties will often include the following:Research advertising trendsResearch competitors pricing and productsDecide on appropriate placement of adsDetermine what content will reach customersDevelop projects to create contentPublish digital marketing content onlineImplement email marketing campaignsMeasure digital trafficMonitor social media and Google AnalyticsOptimize paid advertising campaigns using SEO and other toolsReport on the growth and analytics of campaigns to stakeholdersScale campaigns to maximize ROIMonitor project status and budgetConduct market research to inform campaignsBrainstorm and implement experiments and conversion tests