Ads Manager Job Vacancies in Nashik

Facebook Ads Manager Roles & Responsibilities 1. Strategy & PlanningDevelop and execute Facebook Ads strategy aligned with business goals (awareness, leads, sales).Identify target audience segments and map campaigns to the customer journey.Conduct competitor research using Facebook Ads Library to benchmark creatives and strategies.Plan full-funnel campaigns (TOF, MOF, BOF) for better ROI. 2. Campaign Setup & ExecutionCreate, manage, and optimize campaigns inside Meta Ads Manager.Choose correct campaign objectives (Traffic, Leads, Conversions, etc.).Structure campaigns effectively (Campaign Ad Set Ads).Manage budget allocation (CBO/ABO) and bidding strategies.Ensure proper ad placements (Facebook, Instagram, Messenger, Audience Network). 3. Creative ManagementCollaborate with design/copywriting teams to produce ad creatives (images, videos, carousel).Write compelling ad copy, headlines, and CTAs aligned with campaign goals.Test different creatives (A/B testing) to identify best-performing variations.Ensure creatives are brand-compliant and follow Facebook Ad Policies. 4. Audience TargetingBuild Core Audiences (demographics, interests, behaviors).Create Custom Audiences (website visitors, email lists, app users).Develop Lookalike Audiences to scale reach.Implement retargeting campaigns (cart abandoners, video viewers, engaged users). 5. Tracking & ReportingInstall and manage Facebook Pixel & Conversions API for accurate tracking.Define and monitor Standard Events (ViewContent, AddToCart, Purchase, etc.).Generate detailed performance reports (CTR, CPC, CPM, CPA, ROAS).Present campaign insights and recommendations to management/clients. 6. Optimization & ScalingMonitor live campaigns and make adjustments for performance.Optimize targeting, creatives, and placements based on results.Scale successful campaigns using budget scaling strategies (vertical & horizontal).Pause under performing ads to control costs.Implement re marketing strategies for higher conversions. 7. Compliance & Account HealthStay updated with Facebook Ad Policies to prevent disapprovals.Ensure ads comply with GDPR, iOS14+ tracking, and data privacy norms.Maintain account reputation and resolve ad account restrictions. 8. Collaboration & Continuous LearningWork with cross-functional teams (sales, product, design, content).Stay updated with new Facebook Ads features and industry trends.Suggest innovative campaign ideas to improve ROI.

Greetings from Alite Projects.(https://www.aliteprojects.com/)Please find below job description:Required Skills :Bachelor's degree in marketing, business, or a related field.Proven experience in managing paid marketing campaigns across various platforms.Strong knowledge of digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.Proficiency in data analysis and reporting using tools such as Google Analytics.Excellent analytical skills and ability to derive insights from campaign data.Strong written and verbal communication skills.Attention to detail and ability to manage multiple campaigns simultaneously.Stay updated with industry trends and emerging digital marketing technologies.