Fresher hiring for Facebook Ads Manager

Impact HR & KM Solutions

facebook ads manager – roles & responsibilities

🔹 1. strategy & planning

develop and execute facebook ads strategy aligned with business goals (awareness, leads, sales).

identify target audience segments and map campaigns to the customer journey.

conduct competitor research using facebook ads library to benchmark creatives and strategies.

plan full-funnel campaigns (tof, mof, bof) for better roi.

🔹 2. campaign setup & execution

create, manage, and optimize campaigns inside meta ads manager.

choose correct campaign objectives (traffic, leads, conversions, etc.).

structure campaigns effectively (campaign → ad set → ads).

manage budget allocation (cbo/abo) and bidding strategies.

ensure proper ad placements (facebook, instagram, messenger, audience network).

🔹 3. creative management

collaborate with design/copywriting teams to produce ad creatives (images, videos, carousel).

write compelling ad copy, headlines, and ctas aligned with campaign goals.

test different creatives (a/b testing) to identify best-performing variations.

ensure creatives are brand-compliant and follow facebook ad policies.

🔹 4. audience targeting

build core audiences (demographics, interests, behaviors).

create custom audiences (website visitors, email lists, app users).

develop lookalike audiences to scale reach.

implement retargeting campaigns (cart abandoners, video viewers, engaged users).

🔹 5. tracking & reporting

install and manage facebook pixel & conversions api for accurate tracking.

define and monitor standard events (viewcontent, addtocart, purchase, etc.).

generate detailed performance reports (ctr, cpc, cpm, cpa, roas).

present campaign insights and recommendations to management/clients.

🔹 6. optimization & scaling

monitor live campaigns and make adjustments for performance.

optimize targeting, creatives, and placements based on results.

scale successful campaigns using budget scaling strategies (vertical & horizontal).

pause under performing ads to control costs.

implement re marketing strategies for higher conversions.

🔹 7. compliance & account health

stay updated with facebook ad policies to prevent disapprovals.

ensure ads comply with gdpr, ios14+ tracking, and data privacy norms.

maintain account reputation and resolve ad account restrictions.

🔹 8. collaboration & continuous learning

work with cross-functional teams (sales, product, design, content).

stay updated with new facebook ads features and industry trends.

suggest innovative campaign ideas to improve roi.

• Experience

  0 - 2 Years

• No. of Openings

  4

• Education

  B.C.A, B.B.A, B.Com, B.Sc, B.Tech, Any Bachelor Degree

• Role

  Facebook Ads Manager

• Industry Type

  Education / Teaching / Training / Colleges /Institutes / Universities

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Part Time

• Work Location Type

  Work from Home

• Face interview location

  Impact HR and KM Solutions,B-8, Near Canada Corner Signal, Ravi Chambers Basement, Below Laminate