Assist the team in the development of the overall digital marketing strategyImplement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)Manage social media marketing campaignsManage digital advertising campaigns (SEM, Display, Social, Programmatic)Manage SEO campaignsConduct research on market trends, brands audiences and competitors, and end-to-end consumer journey to drive engagements and conversionsAnalyze digital marketing analytics reports and share insights with the team to develop optimization plans