Insurance products in India are beneficial for customers if they stay invested long-term. Unfortunately, most customers drop out during the policy term which is detrimental to them as well as the insurer. The idea behind ValuEnable was to fix this problem, potentially affecting 21 Cr. existing life insurance policyholders in India. The founding team utilised their 2 decades worth of insurance industry experience in actuarial and product development functions to come up with a multi-stack enterprise solution and thus ValuEnable was born in June 2021.