VAIS Engineering Pvt. Ltd

South 24 Parganas, West Bengal

Key Responsibilities:1. Analyze market trends, competitor activity, and customer insights.2. Develop and implement comprehensive marketing plans.3. Set marketing goals, objectives, and performance metrics.4.Plan and execute marketing campaigns across channels (digital, social, email, events).5.Collaborate with cross-functional teams (sales, product, creative).6.Manage campaign budgets and timelines.7.Maintain brand consistency and messaging.8.Develop brand guidelines.9.Ensure brand compliance across marketing materials.10.Develop and execute digital marketing strategies.11.Manage website content, analytics, and optimization.12.Oversee email marketing campaigns.13. Track and analyze marketing metrics.14. Provide data-driven insights and recommendations.15. Optimize marketing strategies based on performance.16. Lead and manage marketing team members.17. Develop and mentor team skills.Requirements:1. Education: Bachelor's/Masters degree in Marketing or related field.2. Experience: 5+ years in marketing management.3. Skills:- Marketing strategy and planning.- Campaign execution and project management.- Digital marketing expertise.- Data analysis and interpretation.- Leadership and team management.- Excellent communication and collaboration skills.Salary and Benefits: Commensurate with experience and qualifications, plus benefits as per company policies.