1. Serve our most affluent customers & drive growth by ensuring excellent engagement & customer service2. Act as the primary point of contact and be responsible for initiating, building & maintaining deep relationships with these customers to address all their banking needs, products and servicing requirements.3. Fully own the book, growth and customer service KPIs for mapped portfolio4. Collaborate with product specialists and subject matter experts to provide tailored solutions that align with customers' specific requirements5. Work with internal teams to drive on-ground innovation and bank's strategic initiatives6. Demonstrate a solution-oriented mindset, ensuring seamless onboarding onto Mobile/Net Banking platforms, facilitating Bill Pay services, promoting SIP, Insurance, and Investment solutions, as well as facilitating Retail, SME Loans and other pertinent banking programs7. Enforce strict adherence to the bank's policies and regulatory compliance measures8. Provide assistance during audits, ensuring conformity to internal and external regulations and guidelines