SynapseIndia

Noida, Uttar Pradesh

What is the work ?Developing and maintaining inhouse product.Self code review and unit testing before delivery.Interaction with the internal technical team to understand the requirement and to update them after implementation. Translate business requirements into technical details relevant to the product.What skills and experience we are looking for?Minimum 2 years of experience in Core PHP and MySQL.Experience in AJAX, JavaScript, HTML and CSS.Good analytical skills.Should be able to communicate efficiently with internal software development team to understand their requirement for our inhouse software, to update them after implementation. Should have B.Tech. in Computer science or MCA education qualification.

What is the work?Develop and execute social media strategies aligned with overall marketing objectives and identify target audiences, goals, and KPIs for measuring success.Create, curate, and manage all published content (images, video, and written).Optimize content with relevant keywords and hashtags for maximum reach.Effectively communicate the intended message to the design team.Handle all the social media accounts effectively and also handles personal LinkedIn accounts too as a social media account manager.Upload and schedule content according to a predetermined schedule.Manage news and information across social media platforms, including LinkedIn, Twitter, Facebook, Instagram, and YouTube.Increase follower count and post reach through strategic posting and engagement.Strong SEO fundamentals and should be expert in both On-Page & Off-Page Optimization.Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.Monitor and evaluate search results and search performance across the major search channels to improve rankings.Develop and implement off-page SEO strategies to improve website visibility and organic search rankings.Strong knowledge of Backlink analysis and implementing Link Building strategy.Up to date with the latest industry trends, tools, google algorithms, google core updates, SEO best practices.Collaborating closely with other teams to facilitate knowledge sharing and co-optimization efforts.What skills and experience are we looking for? Minimum 3-4 years of digital marketing (SMO+SEO) experience, preferably in the IT Industry.Expertise in increasing the social media follower base primarily from international locations like USA, UK, Australia & Canada.Expertise in using major social media tools namely Buffer, Hootsuite, SEMrush, etc.Strong knowledge of Google tools namely Google Analytics, Google Search Console, Google Tag Manager, Google Trends, etc.Proficient in using SEO tools