Swapnroop Drugs and Pharmaceuticals

Shendra MIDC, Aurangabad

Marketing Executive develops, implements, and manages digital marketing strategies across channels to enhance brand visibility, engage audiences, drive traffic, generate leads, and boost conversions.Key Responsibilities:1. Digital Strategy:- Craft and execute digital marketing plans aligning with business goals.- Identify target audiences and effective channels.2. Channel Management:- Manage social media (Facebook, Instagram, LinkedIn, Twitter).- Handle email marketing campaigns.- Work on SEO for website visibility.3. Content & Creatives:- Develop engaging digital content (blogs, social posts, videos).- Collaborate on graphics, ads creatives.4. Performance Analysis:- Track campaign performance via analytics (Google Analytics).- Report on KPIs: traffic, engagement, leads, conversions, ROI.5. Lead Generation & Conversion:- Implement tactics for lead gen and conversion optimization.6. Collaboration:- Work with sales, content, design teams for cohesive efforts.Requirements:1. Digital Skills:- Proficiency in digital channels: social media, email, SEO/PPC.- Familiarity with tools like Google Analytics, Ads.2. Content Creation:- Ability to create engaging digital content.3. Analytical Skills:- Comfort with data analysis, interpreting metrics.4. Communication:- Good communication for collaboration, reporting.Desired Attributes:1. Adaptability: Adapt to digital trends, platforms.2. Creativity: Bring creative ideas for engagement.3. Results-Oriented: Focus on driving outcomes like leads, conversions.4. Tech-Savvy: Comfortable with digital tools.Digital Marketing Areas:1. SEO: Improve search visibility.2. Social Media: Engage audiences on platforms.3. Email Marketing: Drive engagement via emails.4. PPC: Paid advertising like Google Ads.5. Content Marketing: Valuable content for audiences.Skills Beneficial:- Experience with Google Analytics, Ads.- Knowledge of social media advertising.- Understanding of conversion optimization.

We are seeking a creative and results-driven Marketing to join our team. This role will be instrumental in developing and executing marketing strategies to increase brand awareness, drive lead generation, and support overall business growth objectives.