Sunshine Solutions

Mumbai, Maharashtra

Typical duties of a marketing executive include:contributing ideas to marketing campaignsconducting research and analysing data to identify and define audiencescompiling, distributing and presenting ideas, information and strategiescoordinating promotional activities, events and interviewsmanaging production and performance of multimedia contentwriting and proofreading creative copymaintaining websites and tracking data analyticsupdating databases and using a customer relationship management (CRM) systemmonitoring budgetsmanaging social media campaignsmonitoring performance of marketing campaigns.The role will typically involve a great deal of online and digital marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising possibly assisting a social media manager with these tasks. As such, having a familiarity with and knowledge of digital and online marketing methods is beneficial.