SundaySquare

Indira Nagar, Bangalore

Influencer marketing executives are responsible for managing the end-to-end operations of a brands influencer marketing campaigns. They build a team of influencer partners for the brand, manage communications, and coordinate with the rest of the marketing team to get maximum impact for their influencer campaigns.Responsibilities Research, locate, and engage potential influencers across all channels to build a pipeline of talent Managing on-going influencer/brand marketing programs Developing, implementing, and managing Influencer Marketing strategy. Developing effective content driven plans including development of influencer marketing calendar Coordinating with influencers and craft custom promotional content by understanding their marketing style. Ideate creative content (text, image, and video). Day to day account management, including the review of influencer trackers, reports, recaps, maintaining database / invoices, budget management, etc. Initiate, collaborate groom the influencer community including reaching out to new influencers, activating existing influencers, and build and maintain a strong relationship. Engaging with all influencers and generate recap materials post-campaign, execution to measure and evaluate the value, including ROI and performance metrics