Study Path International

Vennala, Kochi

As a Social Media Manager, you will be responsible for creating and implementing effective social media strategies to enhance our brand visibility, engage with our target audience, and most importantly drive student inquiries (Lead Generation).Key Responsibilities: Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with our overall marketing goals. Content Creation: Create engaging content (text, images, and videos) for various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to attract and retain our target audience. Community Management: Actively engage with our audience through comments, messages, and direct interactions, fostering a positive brand image and building strong relationships. Campaign Management: Plan and execute targeted social media campaigns to promote specific programs, events, or offers. Analytics and Reporting: Track and analyze key metrics to measure the effectiveness of social media campaigns and provide insights for optimization. Stay Updated: Keep up-to-date with the latest social media trends, algorithms, and best practices.Required Skills: Strong understanding of social media platforms and their algorithms Excellent content creation and copywriting skills Proficiency in using social media management tools Strong analytical skills to track and measure campaign performance Excellent communication and interpersonal skills Ability to work independently and as part of a team