Role - Executive - Social Media MarketingMain Tasks and Responsibilities Maintain and update customer database on regular basis. Create social media campaigns- content ideation, creation, and posting as per schedule Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. Create and send Whatsapp Messages and Images. Research and monitor activity of company competitors and potential collaborations Generate content from the studio of various loose flowers, arrangements, BTS, videos, and other relevant activities that can be used for our Digital marketing Design season-wise floral catalogs with appropriate product information & pricing for sharing with different enquirers. Develop moodboard for various themed concepts for the purpose of sales pitching Plan and manage paid campaigns on all active platforms with the sole objective to generate leads. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.