Softlab Solutions

Delhi

Location: Full Time - RemoteExperience: 3+ YearsSoftlab Solutions is a Website Design and Website Development company based out of New Delhi and provide website design, website development, SEO, Digital Marketing etc. services to Offshore clients. We majorly work U.S. market however, we are open to working with other overseas market aswell.We develop simple to comprehensive websites using technology platforms like, AJAX, PHP, Custom and open source CMS like Wordpress, Hubspot.Job Description:We are looking for an efficient and experienced Business Development Associate with proven track record in selling IT services (Website Development / Website Design / SEO / E-commerce website development / Custom Website developments etc.) in overseas market. Candidate should have good track record and have experience in knowledge of generating business through Social Media, direct connections, Internet search, Email Campaigns or through other relevant tools or through professional connections etc. Candidate should know how to establish connections with Offshore companies / agencies who outsource their web design and web development work to companies like us.Roles and Responsibilities:- We are more interested in increasing our Offshore reach and get new overseas clients and opportunities- Experienced in business development stream and should have experience of working with website design and web site development companies- Should know how to generate leads and new business through online approach- Should generate and follow up leads and create sales pipeline, generate business independently without any supervision or guidance - Have exposure and expertise in various social media tools in generating leads and closing projects with client. Basically should know how to utilize social medias like linkedin, facebook, email campaigns or any other social media tools to generate and close leads-Should know how to look out for overseas agencies who outsource IT work

Job Title: Implementation Specialist (HubSpot)Qualification: Graduate, Hubspot CertifiedType: Monthly Retainership basisDepartment: Implementation Team Overseas Role (Will be Hired in India for Overseas client)The Job (HubSpot)The Marketing Implementation Specialist is responsible for managing client projects and fully leveraging the capabilities of HubSpot. Working closely with cross-functional teams; designers, copywriters, project managers, and the client strategy team, this role will implement all programmatic, creative, and operational initiatives. This person will have a strong foundation in marketing platform strategy, and automation, and will be tasked with creating, implementing, and improving best practices ensuring continual enhancement of digital marketing efforts. The ideal candidate is technical, semi-creative, organized, results-driven, has strong attention to detail, and has a passion for digital marketing software and integrations.What you'll do Responsible for email marketing program development and execution, including creative build, persona segmentation (list building), testing, and deployment. Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. Work with clients to define KPIs, create reports, build dashboards, and analyze campaign performance. Provide recommendations to improve campaigns continuously. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth. Support essential marketing operations initiatives in different marketing automation platforms, such as managing the lifecycle stages, lead scoring, contact nurturing, segmentation, email automation, and data hygiene.