Social Vocial Pvt Ltd

Saket, Delhi

The Paid Media Stragegist will be responsible for day-to-day management of multiple digital marketing campaigns. This position will work with the digital marketing group and marketing teams to execute paid search, display, and social advertising strategies across multiple brandsResponsibilitiesDevelop and execute strategic marketing campaigns for clients across multiple media paid search, display, video, and social platformsManage all aspects of campaign configuration, launch, and ongoing optimization including strategy, data-based optimization, budget/billing management, and ad traffickingTroubleshoot, problem-solve, and find creative solutions to client-specific needsIdentify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testingEnsure campaigns are meeting clearly defined conversion objectivesCreate and deliver meaningful analytics and reporting to monitor and show progressMaintain knowledge of industry best practices and new technologiesQualificationsBachelors degree1 3 years of hands-on digital marketing experience in paid mediaQuantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIsUnderstanding of past and current digital marketing and technology trendsDeep knowledge and passion for technology, digital marketing, and innovationGoal-oriented and self-motivated individual with excellent communication skills and focusDrive to deliver and exceed performance goalsProactive, collaborative, and results-driven work style