o Roles & Responsibilitieso Find and implement innovative SEO strategies, PPC, Google ad words, SMO, SME.o Aggressive achiever in all aspects of SEO (Search Engine Optimization) such as Keywordso Capability to analyze and implement competitive keyword ranking on Google.o Achieving targets in terms of ranking, and traffic On-page and Off-page activitieso Identify the business generating keywords and make them on top of search engineso Building SEO Strategy and Execution Planning.o Strong hands in SEO/ SEM, Marketing databases, Email Marketing, Social media and DisplayAdvertising.o Highly creative in identifying target audiences and devising digital campaign that engage, informand motivate.o Excellent hands in optimizing landing pageso Passionate and enthusiastic about marketing and lead generation.o Ability to frame strategy for offline and online lead generation.o Excellent team management skillso Ability to deliver as per expectationso Link building strategies and execution; including viral and buzz-oriented effortso Should have knowledge about Social Media, advanced knowledge of Google Analytics.o Knowledge about LOCAL SEO will be especially important, knowing all the details about localranking factors, such as Google Local optimization, citations, and others is essential for thisposition.o Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation