Skywalk Technologies Pvt. Ltd.

Gurgaon, Haryana

SEO Specialist Essential SkillsExperience with Google and Bings services, including Analytics and Webmaster ToolsExperience with Googles Keyword ToolA functional understanding of HTML and CSSThe ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skillsProven success in link building and viral strategiesThe ability to deploy an effective local and long-tail search strategyA deep understanding of mobile strategy and how it relates to SEOA solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEOExperience in building inbound organic search traffic and improving SERPsA background in creating reports showing web analytics data and site evaluationsAn up-to-date, working knowledge of current, past, and projected trends in the SEO industryFamiliarity with the best tools in the tradeSEO Specialist Roles & ResponsibilitiesDevelop optimization strategies that increase the company's website search engine results rankingsExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROIManage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differencesWork with editorial and marketing teams to drive SEO in content creation and content marketingResearch and implement search engine optimization recommendationsCreate and execute link building strategyDetermine measurable goals that demonstrate improvement in marketing effortsWrite compelling and high-quality website content, including blog posts and page descriptions to improve website search resultsDay-to-Day DutiesConduct page optimization for search engine marketingMonitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performanceCollaborate with others within the marketing department to manage SEO strate